Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

by Robert Shaw
  • List Price: $55.01
  • ISBN-10: 0273688847
  • ISBN-13: 9780273688846
  • Edition: 1st
  • Type: Paperback
  • Publisher: Financial Times Prentice Hall

About The Book

Do you know if your marketing is profitable?  Which activities deliver the most value? and which simply fail to deliver?    Knowing the answers to... Read more

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