
Marketing Across Cultures
by Usunier, Jean-Claude- List Price: $110.67
- ISBN-10: 0273685295
- ISBN-13: 9780273685296
- Edition: 4th
- Type: Paperback
- Publisher: Ft Pr
About The Book
Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing... Read more
Related Books

- Year: 1998
- Edition: 1st
- Publisher: Pearson
- Type: Paperback
- ISBN13: 9780205272532
- ISBN: 0205272533

- Year: 2007
- Edition:
- Publisher: Lexington Books
- Type: Paperback
- ISBN13: 9780739121610
- ISBN: 0739121618

- Year: 1995
- Edition:
- Publisher: Duke University Press
- Type: Paperback
- ISBN13: 9780822315957
- ISBN: 0822315955