Marketing Across Cultures (4th Edition)

Marketing Across Cultures (4th Edition)

by Jean-Claude Usunier
  • List Price: $110.67
  • ISBN-10: 0273685295
  • ISBN-13: 9780273685296
  • Edition: 4th
  • Type: Paperback
  • Publisher: Prentice Hall

About The Book

Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing... Read more

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