Marketing Across Cultures

Marketing Across Cultures

by Usunier, Jean-Claude
  • List Price: $110.67
  • ISBN-10: 0273685295
  • ISBN-13: 9780273685296
  • Edition: 4th
  • Type: Paperback
  • Publisher: Ft Pr

About The Book

Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing... Read more

FINDING THE BEST PRICES

Related Books

Imaging the Caribbean: Culture and Visual Translation
  • Year: 2010
  • Edition: 2010th
  • Publisher: Palgrave Macmillan
  • Type: Paperback
  • ISBN13: 9780230104495
  • ISBN: 0230104495
The Dragon Can't Dance: A Novel (Karen and Michael...
  • Year: -0001
  • Edition: Edition Unstated
  • Publisher: Persea
  • Type: Paperback
  • ISBN13: 9780892552726
  • ISBN: 0892552727
Noises in the Blood: Orality, Gender, and the
  • Year: 1995
  • Edition:
  • Publisher: Duke University Press
  • Type: Paperback
  • ISBN13: 9780822315957
  • ISBN: 0822315955