Marketing Across Cultures
by Usunier, Jean-Claude- List Price: $110.67
- ISBN-10: 0273685295
- ISBN-13: 9780273685296
- Edition: 4th
- Type: Paperback
- Publisher: Ft Pr
About The Book
Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing... Read more
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