International Marketing: An SME Perspective

International Marketing: An SME Perspective

by Sean De Burca
  • List Price: $137.33
  • ISBN-10: 0273673238
  • ISBN-13: 9780273673231
  • Edition: 1st
  • Type: Paperback
  • Publisher: Prentice Hall

About The Book

Unlike other international marketing texts, International Marketing, An SME Approach, takes a truly global approach that pulls in both Western and... Read more

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