Niche Envy: Marketing Discrimination in the Digital Age

Niche Envy: Marketing Discrimination in the Digital Age

by Turow, Joseph
  • List Price: $25.00
  • ISBN-10: 0262701219
  • ISBN-13: 9780262701211
  • Edition: N/A
  • Type: Paperback
  • Publisher: MIT Press

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The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal... Read more

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