Marketing: Principles and Perspectives Loose Leaf

Marketing: Principles and Perspectives Loose Leaf

by William O Bearden
  • List Price: $117.50
  • ISBN-10: 0256218978
  • ISBN-13: 9780256218978
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: McGraw-Hill/Irwin

About The Book

Bearden et al. take a cutting edge approach to marketing. This text continues to be a leader in the coverage of the most recent marketing thought. In... Read more

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