Consumer Behavior: Building Marketing Strategy (Irwin/Mcgraw-Hill Series in Marketing)
by Del I. Hawkins- List Price: $113.60
- ISBN-10: 0256218951
- ISBN-13: 9780256218954
- Edition: 7th
- Type: Hardcover
- Publisher: Richard D Irwin
About The Book
The aim of this text is to give students the knowledge and skills necessary to perform detailed consumer analysis, in order to understand markets and... Read more
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