
Consumer Behavior: Implications for Marketing Strategy
by Hawkins, Delbert I.; Coney, Kenneth...- List Price: $66.95
- ISBN-10: 0256094098
- ISBN-13: 9780256094091
- Edition: 5th
- Type: Hardcover
- Publisher: McGraw-Hill Higher Education
About The Book
The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors... Read more
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