Consumer Behavior: Implications for Marketing Strategy

Consumer Behavior: Implications for Marketing Strategy

by Del I. Hawkins
  • List Price: $66.95
  • ISBN-10: 0256094098
  • ISBN-13: 9780256094091
  • Edition: 5th
  • Type: Hardcover
  • Publisher: Richard D Irwin

About The Book

The third edition of this market-leading text retains a strategic focus on the critical importance of the consumer decision-making process. The authors... Read more

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