pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.New In The Book: - Consumer generated content and portals- Distribution of full-length video content- New distribution outlets for delivering content (Sling, TiVO, IPTV)- Addition of Flash streaming technology and Podcasting- Up-to-date market research and data- New industry pricing data * Discover how new video distribution channels & devices are affecting your content business* Learn what you should pay for online video services and what you should expect in return* Understand the differences between the Flash and Windows Media formats* Read real-world ROI case studies of what has worked and what hasn't across b2b and b2c verticals

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