book adopts a broader view, beginning with the larger topics of audience, mission, and tone, and working its way down, layer by layer, to the smaller questions of grammar and punctuation. Based on Michael Evans's years of experience as an editor and supplemented by invaluable observations from the editors of more than sixty magazines?including The Atlantic, Better Homes and Gardens, Ebony, Esquire, and National Geographic?this book reveals the people-oriented nature of the job.

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