Competitive Identity: The New Brand Management for Nations, Cities and Regions
by Anholt, Simon- List Price: $84.99
- ISBN-10: 0230500285
- ISBN-13: 9780230500280
- Edition: First Edition
- Type: Hardcover
- Publisher: Palgrave Macmillan
About The Book
Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and... Read more
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