Competitive Identity: The New Brand Management for Nations, Cities and Regions

Competitive Identity: The New Brand Management for Nations, Cities and Regions

by Simon Anholt
  • List Price: $59.00
  • ISBN-10: 0230500285
  • ISBN-13: 9780230500280
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and... Read more

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