Brand Avatar: Translating Virtual World Branding into Real World Success

Brand Avatar: Translating Virtual World Branding into Real World Success

by Alycia de Mesa
  • List Price: $70.00
  • ISBN-10: 0230201792
  • ISBN-13: 9780230201798
  • Edition: 2009th
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

Brand Avatar is a look at business and branding strategies within the Internet’s latest phenomena of virtual worlds. Virtual world web sites such as... Read more

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