
Brand Avatar: Translating Virtual World Branding into Real World Success
by de Mesa, Alycia- List Price: $70.00
- ISBN-10: 0230201792
- ISBN-13: 9780230201798
- Edition: 2009th
- Type: Hardcover
- Publisher: Palgrave Macmillan
About The Book
Brand Avatar is a look at business and branding strategies within the Internet’s latest phenomena of virtual worlds. Virtual world web sites such as... Read more
Related Books

- Year: 2003
- Edition: 1st
- Publisher: Yale University Press
- Type: Paperback
- ISBN13: 9780300151152
- ISBN: 0300151152

- Year: -0001
- Edition: 3rd
- Publisher: W. W. Norton & Company
- Type: Paperback
- ISBN13: 9780393911541
- ISBN: 0393911543

- Year: 2008
- Edition: Reprint
- Publisher: Signet
- Type: Mass Market Paperback
- ISBN13: 9780451531087
- ISBN: 0451531086