Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
by Teboul, J.- List Price: $54.99
- ISBN-10: 0230006604
- ISBN-13: 9780230006607
- Edition: 2006th
- Type: Hardcover
- Publisher: Palgrave Macmillan
About The Book
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal... Read more
Related Books
- Year: 2012
- Edition: Third
- Publisher: W. W. Norton & Company
- Type: Paperback
- ISBN13: 9780393934946
- ISBN: 0393934942
- Year: 1999
- Edition: 59419th
- Publisher: W. W. Norton & Company
- Type: Paperback
- ISBN13: 9780393318340
- ISBN: 0393318346
- Year: 2003
- Edition: 7th
- Publisher: Jones & Bartlett Learning
- Type: Paperback
- ISBN13: 9780763790110
- ISBN: 0763790117