Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)

Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)

by J. Teboul
  • List Price: $65.00
  • ISBN-10: 0230006604
  • ISBN-13: 9780230006607
  • Edition: 2006th
  • Type: Hardcover
  • Publisher: Palgrave Macmillan

About The Book

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal... Read more

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