
Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
by Teboul, J.- List Price: $74.99
- ISBN-10: 0230006604
- ISBN-13: 9780230006607
- Edition: 2006th
- Type: Hardcover
- Publisher: Palgrave Macmillan
About The Book
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal... Read more
Related Books

- Year: 2001
- Edition: 4th
- Publisher: Brooks Cole
- Type: Paperback
- ISBN13: 9780840034298
- ISBN: 0840034296

- Year: 2011
- Edition: 6th
- Publisher: Brooks/Cole
- Type: Paperback
- ISBN13: 9780495812265
- ISBN: 0495812269

- Year: 1997
- Edition: Revised
- Publisher: Ten Speed Pr
- Type: Paperback
- ISBN13: 9780908228089
- ISBN: 0908228082