Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)

by Teboul, J.

List Price: $54.99
ISBN-10: 0230006604
ISBN-13: 9780230006607

Edition: 2006th
Type: Hardcover
Publisher: Palgrave Macmillan

About The Book

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal... Read more

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Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)

About The Book

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Groups Process and Practice, 8th Edition

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