Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
by Teboul, J.- List Price: $54.99
- ISBN-10: 0230006604
- ISBN-13: 9780230006607
- Edition: 2006th
- Type: Hardcover
- Publisher: Palgrave Macmillan
About The Book
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal... Read more
Related Books
- Year: 2008
- Edition: 35456th
- Publisher: Yale University Press
- Type: Paperback
- ISBN13: 9780300085549
- ISBN: 0300085540
- Year: -0001
- Edition: 3rd
- Publisher: Brooks Cole
- Type: Paperback
- ISBN13: 9780495385004
- ISBN: 049538500X
- Year: 2008
- Edition: 5th
- Publisher: Jones & Bartlett Learning
- Type: Paperback
- ISBN13: 9780763758233
- ISBN: 076375823X