Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
by Teboul, J.- List Price: $54.99
- ISBN-10: 0230006604
- ISBN-13: 9780230006607
- Edition: 2006th
- Type: Hardcover
- Publisher: Palgrave Macmillan
About The Book
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal... Read more
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