Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns

Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns

by Terence E. McDonnell
  • List Price: $35.00
  • ISBN-10: 022638215X
  • ISBN-13: 9780226382159
  • Edition: 1st
  • Type: Paperback
  • Publisher: University of Chicago Press

About The Book

We see it all the time: organizations strive to persuade the public to change beliefs or behavior through expensive, expansive media campaigns.... Read more

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