Jane C. Desmond argues that the public display of bodies—how they look, what they do, where they do it, who watches, and under what conditions—is profoundly important in structuring identity categories of race, gender, and cultural affiliation. These fantastic spectacles of corporeality form the basis of hugely profitable tourist industries, which in turn form crucial arenas of public culture where embodied notions of identity are sold, enacted, and debated. Gathering together written accounts, postcards, photographs, advertisements, films, and oral histories as well as her own interpretations of these displays, Desmond gives us a vibrant account of U.S. tourism in Waikiki from 1900 to the present. She then juxtaposes cultural tourism with "animal tourism" in the United States, which takes place at zoos, aquariums, and animal theme parks. In each case, Desmond argues, the relationship between the viewer and the viewed is ultimately based on concepts of physical difference harking back to the nineteenth century.

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