Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Publ

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Publ

by Brader, Ted
  • List Price: $32.00
  • ISBN-10: 0226069893
  • ISBN-13: 9780226069890
  • Edition: N/A
  • Type: Paperback
  • Publisher: University of Chicago Press

About The Book

It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually... Read more

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