in academic, career, and other real life settings.    This text equips students to create effective academic papers as well as persuasive compositions in many genres and media relevant in and beyond higher education.  Such breadth of applicability is further effected by presenting argument also as a generative form of communication–an ongoing conversation employed by teams or groups of people to share information, formulate new ideas, modify plans, negotiate agreements, and build consensus.  Systematically explored throughout, this expanded perspective opens students to the immediate relevance of argument to their multi-faceted lives.

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