Image by Design: From Corporate Vision to Business Reality

Image by Design: From Corporate Vision to Business Reality

by Clive Chajet
  • List Price: $24.95
  • ISBN-10: 0201550423
  • ISBN-13: 9780201550429
  • Edition: First Edition
  • Type: Hardcover
  • Publisher: Addison-Wesley

About The Book

Addresses the importance of establishing a corporate image and examines the success of Lippincott & Margulies, a company that has shaped the images... Read more

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