key environmental factors—such as international politics, cultural differences, and the expectation of corporate social responsibility. It provides readers with up-to-date coverage of contemporary managerial issues, a look at different types of international business activities, and an understanding of how international firms are organized to achieve their strategic goals. A seamless transition between theory and practice is achieved with the use of academic research and real-life business applications throughout the book. Chapter topics include cultural variables; management of political risk; strategy formulation and implementation; exporting and importing; licensing and franchising; strategic alliances and equity investments; operations management and logistics; organizational design and control; human resource management; and managing ethics and social responsibility. For the managers and senior managers in consulting firms.

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