Strategic Advertising Management

Strategic Advertising Management

by Percy, Larry
  • List Price: $85.00
  • ISBN-10: 0199532575
  • ISBN-13: 9780199532575
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Oxford University Press

About The Book

Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then... Read more

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