Ambush Marketing: Game Within a Game

Ambush Marketing: Game Within a Game

by Arul George Scaria
  • List Price: $39.95
  • ISBN-10: 0195693078
  • ISBN-13: 9780195693072
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Oxford University Press

About The Book

In the contemporary world many corporate entities pour in huge sums of money to sponsor popular sports and cultural events with the aim of promoting... Read more

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