Focusing on the key theories, skills, and topics that introductory courses typically cover, this text features a wide range of practitioner perspectives. These dynamic testimonies help students grasp a variety of issues, including: · How to work with and handle clients--particularly key public figures · Various ways in which to manage budgets · Dealing with the challenges, realities, and risks of the profession · Recent developments and trends in the field An engaging, comprehensive text, An Introduction to Public Relations provides students with the knowledge and skills necessary to pursue a sucessful career in public relations.

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