theory and practice, the text uses case studies as the basis of theoretical argument. The text examines how communications practitioners deliver messages to the media, how the media receives the messages and how the media deals with the message prior to dissemination to the public. It takes a comprehensive look at the different types of media in Australia and examines how to compose media material for specific types of media. It provides a comprehensive guide to media relations, including how to prepare media material for a diverse range of clients and how to measure the success of the message delivery and the media campaign.

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