Innovation Management: Strategies, Implementation, and Profits

Innovation Management: Strategies, Implementation, and Profits

by Allan Afuah
  • List Price: $165.95
  • ISBN-10: 0195142306
  • ISBN-13: 9780195142303
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Oxford University Press

About The Book

Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics,... Read more

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