contemporary cultural landscape that they may have been looking at all along without really analysing. Popular Culture seeks to create a level of awareness that goes beyond our everyday intimacy, not only to make readers aware of the underlying socioeconomic structures that determine the shape of media and, by extension, consciousness, but also to recognize the many ways that popular culture manages to manoeuvre around these structures, giving students the tools to understand their role not just as consumers but also as agents of popular culture. This book reflects a diversity of pop cultural sources, but just as importantly provides an interesting, uniquely Canadian perspective on Western pop culture that emerges out of Canada's specific structural relationship to the mythical pop cultural centre of "America."

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