builds on the success of the first edition with thorough coverage of business principles and leading-edge practices adopted by business innovators, all illustrated with relevant and interesting business examples. Because the future of business is approaching us at warp speed, the Second Edition has been written with the goal of making you the winner in tomorrow's fast-paced marketplace. Each chapter will help you understand what is happening and what will happen in the sometimes chaotic and always exciting world of business. To anchor chapter concepts, provide a framework for study, and link all of the instructor and student supplements, the integrated learning system will help you learn quickly and study efficiently. Learning goals at the beginning of each chapter outline the key concepts in the chapter. Major headings within the chapter are identified by icons and supported with concept checks and a chapter summary.

Hide more