Understanding Attitudes and Predicting Social Behavior

Understanding Attitudes and Predicting Social Behavior

by Icek Ajzen
  • List Price: $83.00
  • ISBN-10: 0139364358
  • ISBN-13: 9780139364358
  • Edition: 1st
  • Type: Paperback
  • Publisher: Pearson

About The Book

Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.

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