
Understanding Attitudes and Predicting Social Behavior
by Ajzen, Icek- List Price: $83.00
- ISBN-10: 0139364358
- ISBN-13: 9780139364358
- Edition: 1st
- Type: Paperback
- Publisher: Pearson
About The Book
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases. |
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