Advanced Marketing Strategy: Phenomena, Analysis, and Decisions

Advanced Marketing Strategy: Phenomena, Analysis, and Decisions

by Glen L. Urban
  • List Price: $119.00
  • ISBN-10: 0138519404
  • ISBN-13: 9780138519407
  • Edition: US Ed
  • Type: Textbook Binding
  • Publisher: Prentice Hall

About The Book

This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the... Read more

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