Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
by Urban, Glen L.- List Price: $119.00
- ISBN-10: 0138519404
- ISBN-13: 9780138519407
- Edition: 1st
- Type: Textbook Binding
- Publisher: Prentice Hall
About The Book
This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the... Read more
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