Basic Marketing Research: A Decision-making Approach

Basic Marketing Research: A Decision-making Approach

by Malhotra, Naresh K.
  • List Price: $217.16
  • ISBN-10: 013715593X
  • ISBN-13: 9780137155934
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making,... Read more

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