Basic Marketing Research: A Decision-making Approach
by Malhotra, Naresh K.- List Price: $217.16
- ISBN-10: 013715593X
- ISBN-13: 9780137155934
- Edition: 3rd
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making,... Read more
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