Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

by Solis, Brian
  • List Price: $29.99
  • ISBN-10: 0137150695
  • ISBN-13: 9780137150694
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Ft Pr

About The Book

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an... Read more

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