Fame and Fortune: How Successful Companies Build Winning Reputations

Fame and Fortune: How Successful Companies Build Winning Reputations

by Charles J. Fombrun
  • List Price: $25.95
  • ISBN-10: 0137144415
  • ISBN-13: 9780137144419
  • Edition: 1st
  • Type: Paperback
  • Publisher: FT Press

About The Book

Companies with strong reputations are better able to attract customers, investors, and quality employees, and survive crises that would destroy weaker... Read more

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