Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value
by Ted London- List Price: $34.99
- ISBN-10: 0137047894
- ISBN-13: 9780137047895
- Edition: 1st
- Type: Hardcover
- Publisher: FT Press
About The Book
During the last decade, first-generation "Base of the Pyramid" (BoP) ventures focused primarily on "finding a fortune at the BoP" by selling existing... Read more
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