Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value

Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value

by Ted London
  • List Price: $34.99
  • ISBN-10: 0137047894
  • ISBN-13: 9780137047895
  • Edition: 1st
  • Type: Hardcover
  • Publisher: FT Press

About The Book

During the last decade, first-generation "Base of the Pyramid" (BoP) ventures focused primarily on "finding a fortune at the BoP" by selling existing... Read more

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