Marketing: An Introduction

by Armstrong, Gary

List Price: $210.00
ISBN-10: 0136102433
ISBN-13: 9780136102434

Edition: 10th
Type: Paperback
Publisher: Pearson College Div

About The Book

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today’s marketing is about creating customer... Read more

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Marketing: An Introduction

About The Book

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