Marketing: An Introduction

Marketing: An Introduction

by Armstrong, Gary
  • List Price: $210.00
  • ISBN-10: 0136102433
  • ISBN-13: 9780136102434
  • Edition: 10th
  • Type: Paperback
  • Publisher: Pearson College Div

About The Book

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today’s marketing is about creating customer... Read more

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