Contemporary Direct & Interactive Marketing (2nd Edition)

Contemporary Direct & Interactive Marketing (2nd Edition)

by Lisa Spiller
  • List Price: $146.67
  • ISBN-10: 0136086101
  • ISBN-13: 9780136086109
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Prentice Hall

About The Book

Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving... Read more

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