Marketing of High-Technology Products and Innovations (3rd Edition)

Marketing of High-Technology Products and Innovations (3rd Edition)

by Jakki J. Mohr
  • List Price: $159.00
  • ISBN-10: 0136049966
  • ISBN-13: 9780136049968
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: Pearson

About The Book

For undergraduate and graduate courses on marketing high-tech products.   Provide Your Students with the Vital Information They Need to Successfully... Read more

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