Managing New Products: The Power of Innovation

Managing New Products: The Power of Innovation

by Thomas D. Kuczmarski
  • List Price: $31.50
  • ISBN-10: 0135446694
  • ISBN-13: 9780135446690
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Prentice Hall Trade

About The Book

This work focuses on effective practices that the author has used with companies to increase new product success. This second edition has been updated... Read more

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