Managing New Products: The Power of Innovation
by Kuczmarski, Thomas D.- List Price: $31.50
- ISBN-10: 0135446694
- ISBN-13: 9780135446690
- Edition: Subsequent
- Type: Hardcover
- Publisher: Prentice Hall Direct
About The Book
This work focuses on effective practices that the author has used with companies to increase new product success. This second edition has been updated... Read more
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