Contemporary Direct & Interactive Marketing

Contemporary Direct & Interactive Marketing

by Lisa Spiller
  • List Price: $94.50
  • ISBN-10: 0135093163
  • ISBN-13: 9780135093160
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Pearson Custom Publishing

About The Book

For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn him into a life-long client. The Internet has made... Read more

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