Campbell Essential Biology. The authors’ approach equips your students to become better informed citizens, relate concepts from class to their everyday lives, and understand and apply real data, making biology relevant and meaningful to their world and futures.   The new edition incorporates instructor feedback on what key skills to highlight in new Process of Science essays and uses striking infographic figures in conveying real data to help students see and better understand how science actually works. New author-narrated Figure Walkthrough Videos appear in each chapter and guide students through key biology concepts and processes.   New topics in Why It Matters inspire curiosity and provide real-world examples to convey why abstract concepts like cell respiration or photosynthesis matter to students. This edition’s unmatched offering of author-created media supports students in the toughest topics with 24/7 access through the enhanced Pearson eText, embedded QR codes in the print text, and Mastering Biology. Also available with Mastering Biology or as an easy-to-use, standalone Pearson eText Mastering™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools developed to engage students and emulate the office-hour experience, Mastering personalizes learning and often improves results for each student. A wide range of interactive, engaging, and assignable activities, many of them contributed by Essential Biology authors, encourage students to actively learn and retain tough course concepts. Instructors can assign interactive media before class to engage students and ensure they arrive ready to learn. Pearson eText allows educators to easily share their own notes with students so they see the connection between their reading and what they learn in class—motivating them to keep reading, and keep learning. Portable access lets students study on the go, even offline. And, reading analytics offer insight into how students use the eText, helping educators tailor their instruction. Note: You are purchasing a standalone product; Mastering Biology and Pearson eText do not come packaged with this content. Students, if interested in purchasing this title with Mastering Biology or Pearson eText, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.   If you would like to purchase both the physical text and Mastering Biology, search for: 0134812948 / 9780134812946 Campbell Essential Biology 7/e Plus Mastering Biology with Pearson eText -- Access Card Package Package consists of: 0134765036 / 9780134765037 Campbell Essential Biology 0134760107 / 9780134760100 Mastering Biology with Pearson eText -- ValuePack Access Card -- for Campbell Essential Biology If you would like to purchase the standalone Pearson eText, search for: 0135214041 / 9780135214046 Pearson eText Campbell Essential Biology -- Access Card OR 0135214297 / 9780135214299 Pearson eText Campbell Essential Biology -- Instant Access

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