Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)

Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)

by Farris, Paul
  • List Price: $54.99
  • ISBN-10: 0134085965
  • ISBN-13: 9780134085968
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: Pearson FT Press

About The Book

Today’s Definitive Guide to Marketing Metrics Choosing Them, Implementing Them, Applying Them New quantitative formulas, applications, and... Read more

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