Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition (7th Edition)

Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition (7th Edition)

by Clow, Kenneth E.
  • List Price: $166.65
  • ISBN-10: 0133866432
  • ISBN-13: 9780133866438
  • Edition: 7th
  • Type: Loose Leaf
  • Publisher: Pearson

About The Book

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry... Read more

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