Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition (7th Edition)

by Clow, Kenneth E.

List Price: $166.65
ISBN-10: 0133866432
ISBN-13: 9780133866438

Edition: 7th
Type: Loose Leaf
Publisher: Pearson

About The Book

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry... Read more

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Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition (7th Edition)

About The Book

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Creative Strategy in Advertising

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