Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being

by Michael R. Solomon
  • List Price: $85.50
  • ISBN-10: 013365768X
  • ISBN-13: 9780133657685
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: Prentice Hall College Div

About The Book

Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products,... Read more

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