Consumer Behavior: Buying, Having, and Being
by Solomon, Michael R.- List Price: $85.50
- ISBN-10: 013365768X
- ISBN-13: 9780133657685
- Edition: 3rd
- Type: Hardcover
- Publisher: Prentice Hall PTR
About The Book
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products,... Read more
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