Consumer Behavior: Buying, Having, and Being
by Solomon, Michael R.- List Price: $85.50
- ISBN-10: 013365768X
- ISBN-13: 9780133657685
- Edition: 3rd
- Type: Hardcover
- Publisher: Prentice Hall College Div
About The Book
Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products,... Read more
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