Total Global Strategy: Managing for Worldwide Competitive Advantage

Total Global Strategy: Managing for Worldwide Competitive Advantage

by Yip, George S.
  • List Price: $24.95
  • ISBN-10: 0133576582
  • ISBN-13: 9780133576580
  • Edition: 1st
  • Type: Textbook Binding
  • Publisher: Prentice Hall Direct

About The Book

Warns that the old piecemeal strategy of conducting business worldwide will no longer work, and provides advice on thinking and acting globally

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