Total Global Strategy: Managing for Worldwide Competitive Advantage
by Yip, George S.- List Price: $24.95
- ISBN-10: 0133576582
- ISBN-13: 9780133576580
- Edition: 1st
- Type: Textbook Binding
- Publisher: Prentice Hall Direct
About The Book
Warns that the old piecemeal strategy of conducting business worldwide will no longer work, and provides advice on thinking and acting globally
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