Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition (6th Edition)

by Clow, Kenneth E.

List Price: $163.40
ISBN-10: 0133126250
ISBN-13: 9780133126259

Edition: 6th
Type: Loose Leaf
Publisher: Pearson

About The Book

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry... Read more

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Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition (6th Edition)

About The Book

Related Books

Influence: The Psychology of Persuasion, Revised Edition

My Inventions: The Autobiography of Nikola Tesla

Destination Branding for Small Cities

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