Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition (6th Edition)

Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition (6th Edition)

by Kenneth E. Clow
  • List Price: $163.40
  • ISBN-10: 0133126250
  • ISBN-13: 9780133126259
  • Edition: 6th
  • Type: Loose Leaf
  • Publisher: Pearson

About The Book

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry... Read more

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