Integrated Advertising, Promotion, and Marketing Communications, Student Value Edition (6th Edition)
by Clow, Kenneth E.- List Price: $163.40
- ISBN-10: 0133126250
- ISBN-13: 9780133126259
- Edition: 6th
- Type: Loose Leaf
- Publisher: Pearson
About The Book
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry... Read more
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