Advertising Management (5th Edition)

Advertising Management (5th Edition)

by Rajeev Batra
  • List Price: $130.00
  • ISBN-10: 0133057151
  • ISBN-13: 9780133057157
  • Edition: Subsequent
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must... Read more

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