
Advertising Management (5th Edition)
by Rajeev Batra- List Price: $130.00
- ISBN-10: 0133057151
- ISBN-13: 9780133057157
- Edition: Subsequent
- Type: Hardcover
- Publisher: Prentice Hall
About The Book
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must... Read more
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