Design and Marketing of New Products (Prentice-Hall international series in management) by Glen L. Urban...
by Urban, Glen L.; Hauser, John R.- List Price: N/A
- ISBN-10: 0132012693
- ISBN-13: 9780132012690
- Edition: First Edition
- Type: Hardcover
- Publisher: Prentice Hall
About The Book
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management... Read more
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