Design and Marketing of New Products (Prentice-Hall international series in management) by Glen L. Urban (1980-07-02)

Design and Marketing of New Products (Prentice-Hall international series in management) by Glen L. Urban (1980-07-02)

by Urban, Glen L
  • List Price: N/A
  • ISBN-10: 0132012693
  • ISBN-13: 9780132012690
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Prentice-Hall

About The Book

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management... Read more

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