Marketing Management

Marketing Management

by Russ Winer
  • List Price: $192.67
  • ISBN-10: 0131963341
  • ISBN-13: 9780131963344
  • Edition: 3rd
  • Type: Hardcover
  • Publisher: Prentice Hall

About The Book

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on... Read more

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