The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century

by Vijay Mahajan
  • List Price: $30.99
  • ISBN-10: 0131489070
  • ISBN-13: 9780131489073
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Wharton School Publishing

About The Book

Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make... Read more

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