Services Marketing in Asia, Second Edition

Services Marketing in Asia, Second Edition

by Christopher Lovelock
  • List Price: $146.70
  • ISBN-10: 0131275372
  • ISBN-13: 9780131275379
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Prentice Hall

About The Book

Services Marketing in Asia, Second Edition, builds on the excellence of the previous edition, which quickly became the leading textbook used in services... Read more

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