Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

by Keller, Kevin Lane
  • List Price: $168.73
  • ISBN-10: 0131216112
  • ISBN-13: 9780131216112
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a... Read more

FINDING THE BEST PRICES

Related Books

Big Deal: Mergers and Acquisitions in the Digital Age
  • Year: 2001
  • Edition: 3rd
  • Publisher: Business Plus
  • Type: Paperback
  • ISBN13: 9780446675215
  • ISBN: 0446675210
Building Biotechnology: Business, Regulations, Patents,...
  • Year: 2008
  • Edition: 3rd
  • Publisher: Logos Press
  • Type: Paperback
  • ISBN13: 9780973467666
  • ISBN: 0973467665
A Basic Guide for Valuing a Company, 2nd Edition: Second...
  • Year: 2001
  • Edition: 2nd
  • Publisher: Wiley
  • Type: Paperback
  • ISBN13: 9780471150473
  • ISBN: 0471150479