Strategic Brand Management: Building, Measuring, and Managing Brand Equity
by Keller, Kevin Lane- List Price: $168.73
- ISBN-10: 0131216112
- ISBN-13: 9780131216112
- Edition: 2nd
- Type: Hardcover
- Publisher: Pearson College Div
About The Book
Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a... Read more
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