Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

by Keller, Kevin Lane
  • List Price: $168.73
  • ISBN-10: 0131216112
  • ISBN-13: 9780131216112
  • Edition: 2nd
  • Type: Hardcover
  • Publisher: Pearson College Div

About The Book

Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a... Read more

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