of satisfying all stakeholders, not just customers or investors. It offers an innovative framework for considering key issues such as green/environmental business, HR/employee needs, community/civic obligations, ethics, customer-centricity, and the growth of services. It bridges the gap between broad issues such as strategy, organization, and human factors, and the focused need for hard statistical data. Organized for maximum readability and instructional flexibility, it can be used with diverse syllabi and audiences, enabling students to contribute in roles ranging from manager to Six Sigma team leader.

Hide more