
Consumer Behavior (7th Edition)
by Schiffman, Leon G.- List Price: $117.33
- ISBN-10: 0130841293
- ISBN-13: 9780130841292
- Edition: 7th
- Type: Hardcover
- Publisher: Prentice Hall
About The Book
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.... Read more
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