Consumer Behavior (7th Edition)

Consumer Behavior (7th Edition)

by Leon Schiffman
  • List Price: $117.33
  • ISBN-10: 0130841293
  • ISBN-13: 9780130841292
  • Edition: 7th
  • Type: Hardcover
  • Publisher: Pearson Education

About The Book

This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions.... Read more

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